Strive Well-Being Platform
Learn how to take your well-being to the next level and earn rewards along the way.
Strive is CF Industries’ well-being platform that provides a simple way to help you take charge of your physical, financial and emotional health at home and work while earning gift cards. Access Strive anytime, anywhere by connecting with your smart phone or computer.
Rewards and Incentives
Employees regardless of medical plan enrolment
- All employees have the opportunity to participate on the platform to earn points. Points may be redeemed for gift cards up to £325 per year.
Strive Tools and Resources Include (not limited to):
- Activity tracking and goal setting
- Device integration with most tracking devices
- Unlimited individual and team challenges
- Guided video workouts
- Meditation and mindfulness tools
- Self-paced individual programmes
- Recipes
How to Earn Your Strive Rewards
- Take five minutes to register on the Strive platform.
- Complete your Well-Being Assessment (WBA). You’ll earn points while helping Strive learn about you, your interests and your goals!
- Participate in a mix of activities focused on physical, financial, emotional and work-related goals.
- It’s not a sprint – it’s a marathon! Stay engaged all 12 months to earn your maximum points and rewards.
- Make it fun! Engage your co-workers in friendly competition with team challenges.
To redeem your points for rewards, you must complete your order via the reward cart by the deadline in January 2026 which will be communicated to you nearer the time. It is your responsibility to redeem points before leaving the business for any reason, as you will no longer have access to Strive upon separation from the company.